MTV will harness the power of friendship and unveil “+1 the Vote,” its first-ever voter campaign to ignite the most powerful voting bloc in the country for the midterm elections.
Based on research which suggests that social influence is a strong motivator in voter turnout, the cornerstone of the campaign is the +1 the Vote Registration Tool, a first-of-its-kind digital experience which will allow young people to register to vote, identify which of their friends aren’t registered to vote, and encourage them to register and join them at the polls on November 6.
“Our audience relies on their friends in both the smallest and most meaningful moments in their lives,” Chris McCarthy, President of MTV, said. “+1 the Vote is designed to draw on the power of friendship to turn out the youth vote and impact this critical midterm election.”
“+1 the Vote” launched with an all-new promo spot featuring Jared Leto, Lauren Jauregui from Fifth Harmony, Fat Joe and Adam Rippon introducing the campaign, a website, and the +1 the Vote Registration tool.
MTV is the leading youth media brand inspired by music, in nearly 180 countries and 450 million homes around the world, connecting with over 350 million fans across all social media platforms. A unit of Viacom Inc. (NASDAQ: VIAB, VIA), MTV operations span cable and mobile networks, live events, and the new MTV Studios unit which produces original and reimagined content for SVOD and linear networks based on MTV’s library of over 200+ youth titles and franchises.